EUROPEAN RETAIL AWARD THE TRADE AWARD FOR RETAILERs
The European Retail Award honours exceptional retailers and their businesses. With its commitment to “Excellence in Independent Retail”, it sets standards for outstanding performance and special customer experience in the retail sector.
THE AWARD FOR RETAILERS IN BRIEF
Get to know the juryOriginally under the name “Passion Star”, the European Retail Award has honoured outstanding retailers since 2011. While the title has changed, the mission behind the retail award remains the same: each year, an independent jury evaluates medium-sized non-food retailers in the categories of innovation, sustainability and customer loyalty. In addition, an exclusive special award is given each year.
The Retail Award was launched by EK – a large European multi-industry group that supports around 4,000 independent retail companies from a wide range of industries.
WHY TAKE PART?
We have not just one, not even three, but eight compelling reasons why you should apply for the European Retail Award.
By the way: experiences of previous participants have shown that even applying for the European Retail Award has generated positive momentum within their companies.
Apply nowAward ceremony with extensive media coverage
The winners receive public praise for their daily work in front of an audience full of multipliers from trade and industry – a media-friendly highlight for each winner.
Increased level of awareness
Winning the European Retail Award enhances your profile both in the industry and among your customers. Remember: customers like to shop with winners.
On-site event for customers
You can use the awards ceremony as an opportunity to show your appreciation for your employees, increase your brand awareness and provide engaging material for the local press.
European Retail Award trophy
Present your winner’s trophy prominently in your salesroom or store window – a clear signal to your customers that passion and excellence are your top priorities.
European Retail Award certificate
Use the certificate as a seal of quality and place it in highly frequented areas, such as the checkout area – a confidence-builder for your customers.
Focus on your strengths
Writing an application also means reflecting on yourself and taking a closer look at your business and your objectives – a valuable investment of time.
Attract customers
Retailers who participate in the competition send a signal to their customers: “We are passionate about what we do!” – an authentic, convincing way to emphasise your role as a committed company.
Effective advertising for your business
Comprehensive marketing material for your store and your website offers you a variety of channels to effectively communicate your participation in the competition.
Impressions
REGISTER NOW FOR THE EUROPEAN RETAIL AWARDS 2025
The next European Retail Award ceremony will take place on 28 April 2025 in Amersfoort. What awaits you: exchanges with like-minded people, a laudatory speech by the jury and a fantastic evening programme! The deadline for applications is the end of March 2025. Have you registered yet?
Apply now