HALL OF FAME
THE WINNERS OF THE EUROPEAN RETAIL AWARD
The European Retail Award has been presented annually since 2011 to recognise outstanding achievements in European retail. To date, nearly 50 retailers have been honoured. In our Hall of Fame, we celebrate these pioneers and the inspiring contributions they have made to the further development of the industry. Here you will find all the winners of the Retail Award – or in other words: the best retailers in Europe.


Award for unique customer loyalty

Award for exceptional staging

Award for a well thought-out marketing concept

Award for hospitable worlds of experience

Award for passionate daring

Award for breathtaking entrepreneurial spirit

Award for visible sustainability

Award for shopping culture of superlatives

Honouring passion through social commitment

Honouring passion through creativity in times of need

Award for passion through employee motivation during the crisis

Honouring passion through selfless helpfulness
Honoured for passion and creativity during the coronavirus crisis

Award for passion through sincerity in the customer relationship

Honoured for passion by ‘Rothation’ - The Book in Action

Award for passion through exclusivity and positioning

Award for passion through security

Honoured for passion through speed at the cutting edge

Award for passion through storytelling

Award for passion through service perfection and inventiveness

Audience Award: Honouring passion through customer enthusiasm

Award for passion through perfection and design

Honouring passion with tradition, creativity and a lot of emotion

Honouring passion with lateral thinking, treasure hunting and inventiveness

Audience Award: Honouring passion through customer enthusiasm

Honoured for passion through active diversification and attention to detail

Award for passion through unbelievable perfection

Honouring passion through unique commitment

Audience Award: Honouring passion through customer enthusiasm

Award for passion for and with multichannel

Award for passion through authenticity

Award for passion with a system

Honoured for passion through continuity

Award for passion through commitment& Audience Award: Award for passion through customer enthusiasm

Award for passion through evolution

Award for passion through perfection

Award for passion through conception

Award for passion through perfection

Award for passion through innovation

Audience Award: Honouring passion through customer enthusiasm

Honoured for passion through willingness to change and innovation

Award for passion through customer loyalty

Special price: Honouring passion through perfection and attention to detail

Award for passion in the sense of authenticity

Honoured for passion through perfection, attention to detail and sensitivity

Honouring passion through personal proximity

Special prize: Award for passion through innovation