THE PRIZE FOR QUALITY IN RETAIL
Passionate commitment is vital to achieve business success in retail. That is why the Retail Award honours companies that set themselves apart from the rest through their exceptional passion and commitment.
THE AWARD CATEGORIES
Awards for Retailer of the Year are presented in the following categories.
Sustainability
The Sustainability category honours companies that actively contribute to a better environment by adopting environmentally friendly practices and sustainable business solutions.
Customer Loyalty
The Customer Loyalty category pays tribute to retailers that employ innovative strategies and outstanding measures to build and promote valuable, long-term customer relationships.
Innovation
The Innovation category recognises retailers who are setting new standards in retail and redefining the experience of shopping with creative and forward-looking concepts.
Special Award
The jury reserves the right to award a special award for outstanding performance that does not fall under one of the above categories.
Review of the last two award ceremonies
2025
2026
THE EXPERTS FOR EXCELLENCE
Of course, a retail industry award cannot be given without a jury. Our high-calibre jury carefully reviews and evaluates all competition entries. Under the leadership of our jury chairwoman, Dr Claudia Wasser, industry representatives and retail experts determine the winners in a full-day decision-making process.
Martin Eras
Johanna Graef-Krengel
Gerd Oliver Seidensticker
Eus Peters
Sébastien Zott
YOU WANT TO WIN ONE OF THE PRESTIGIOUS EUROPEAN RETAIL AWARDS?
Impress the Retail Award jury! The next European Retail Award ceremony will take place in April 2027 in Amersfoort, The Netherlands. In addition to exchanges among like-minded people, a fantastic evening programme including a laudatory speech by the jury awaits you! The deadline for applications is end of february 2027.
Apply now